RadCard — Local Discovery & Rewards App​

Industry
Social media
Project type
Case study
Date
March 7th, 2024

Project details

RadCard set out to create a gamified loyalty and discovery platform that helps users discover local businesses, events, and promotions while earning rewards for visiting and sharing. The platform connects users with small businesses and events in their neighborhood through a fun, engaging app that leverages geo-location and push-based offers.

Services

  • Geo-Aware AI
  • Event Matching
  • Localized Data Models
  • ReactNative App

0

Games monetize with Xsolla products and services on mobile, PC and the web

0

Payment methods accepted across 130+ currencies around the world

0%

Average revenue increase for partners when they launch local payments through Xsolla

0

Weeks to launch from client brief to MVP

Challenge

The client wanted to increase local foot traffic to small businesses by providing a more engaging and incentivized experience for users. They needed a mobile-first platform capable of aggregating local promotions, supporting geo-fencing, and providing real-time analytics and targeting capabilities.

Approach

We began with product strategy and user research to identify pain points in local discovery and loyalty systems. Our design team developed intuitive user journeys and a gamified interface to drive user engagement. Our engineering team built a scalable backend and native mobile app with real-time reward tracking, location-based notifications, and business CMS.

Outcome

RadCard launched successfully in several NYC neighborhoods with a strong user adoption rate and a growing base of local business partners. The platform has seen increased business foot traffic, strong user retention, and growing brand partnerships.

What We Did

01/Product Strategy & UX Research

Collaborated with stakeholders to understand user motivations, business partner needs, and app monetization potential.

02/UX/UI Design of App & Merchant Dashboard

Designed mobile app with a gamified user experience, reward systems, and a backend dashboard for businesses to manage deals.

03/Mobile App Development (iOS & Android)

Developed a cross-platform app that integrated GPS, push notifications, and in-app rewards.

04/Business CMS and Offer Management System

Created a CMS allowing small businesses to create, manage, and track their campaigns and promotions.

05/Analytics & Reporting System

Implemented analytics tools for both admins and merchants to gain insights into app usage and campaign performance.