Ambassador – White-Labeled Loyalty Platform

Industry
Social media
Project type
Case study
Date
March 7th, 2024

Project details

Ambassador partnered with us to create a customizable white-labeled loyalty platform enabling brands to build lasting customer relationships. The platform included web and mobile experiences with features like barcode-based rewards, point redemptions, badges, and in-app messaging — all designed to scale across various industries.

Services

  • AI for Loyalty Logic
  • Recommendation Engine
  • Barcode Scanning
  • PHP + Symfony
  • Native Mobile Apps

Challenge

How do we build and cultivate loyalty between businesses and consumers through a scalable, white-labeled platform that supports a wide range of custom branding and reward experiences?

Approach

We focused on building a flexible architecture and intuitive user experience that could be adapted for different businesses and industries. Leveraging extensive user research and proof-of concept testing, we implemented a seamless reward and redemption experience, complete with social sharing, achievement tracking, and real-time analytics. The backend was designed to support scalability and quick integrations with partner systems.

Outcome

  • 250% month-over-month growth in the first 2 weeks
  • 94% user retention rate
  • 46% B2B conversion rate within the first month
  • 6 months from project brief to full launch

Project Steps

01/Brand Identity & Design System

We established a cohesive design language and scalable UI system tailored for white-label customization.

02/UX/UI Design for Web and iOS

We designed intuitive interfaces for end-users and administrators, with barcode scanning, point tracking, and messaging experiences.

03/Reward Logic Implementation

We built flexible logic to support achievement badges, tiered rewards, and partner-driven point systems.

04/Tech Stack & API Integration

Using PHP (Symphony Framework) for the backend, we integrated with Facebook APIs, Dealer Management Systems, and developed a built-in messenger.

05/Real-Time Analytics and Launch Support

We integrated real-time analytics to track conversions and user behavior, providing actionable insights for Ambassador and their partners.